A Strong First Half! Ajinomoto’s “Waste to Worth for Well-Being” Campaign Collects Over 3 Million Used Packaging Pouches for Energy Conversion, with 25 Sparkling New Drop-off Points Added Nationwide.

Ajinomoto x Recycle Day: Promoting Sustainable Packaging for a Better Society

For over six months, Ajinomoto has partnered with Recycle Day to drive forward the green campaign “Waste to Worth for Well-Being” a collaborative initiative that promotes producer responsibility in sustainable packaging management. The campaign encourages public participation in collecting and returning used packaging, especially multi-layer packaging (MLP), which are notoriously difficult to recycle and dispose of properly.

Non-Stop Sustainability in Action!

Since launching earlier this year, the campaign has continued to grow. Most recently, in July 2025, Ajinomoto expanded its MLP return program to 25 nationwide drop-off points, making it easier for consumers to participate in daily life. These include Recycle Day’s waste-sorting platform and physical drop points, designed to simplify the recycling process and make waste separation an everyday habit. The initiative also motivates households to sort waste at the source an important step in reducing landfill waste and preventing marine pollution.
 

From Waste to Energy

With the goal of transforming waste into value, the partnership between Ajinomoto and Recycle Day aims to raise awareness and encourage responsible consumption at the household level. The campaign promotes behavioral change and supports environmental protection through waste separation and energy recovery.

From January to July 2025, over 3,000,000 shiny pouches were collected and entered into a proper waste management system. These used pouches are converted into Refuse-Derived Fuel (RDF), helping to maximize resource efficiency and contribute to long-term sustainability.

Every Pouch Counts

The “Waste to Worth for Well-Being” project accepts shiny pouches from the public at 25 locations nationwide. This includes items like: Seasoning sachets, Instant beverage pouches, Instant noodle packets, Snack bags, Rice bags, Food wrapping plastic, Freezer bags, Zipper bags, Candy wrappers, Instant coffee sachets, Refill pouches, Cleaning product pouches, Pet food bags and similar types of packaging. You can return used shiny pouches to Recycle Day through the following three channels:

1. Recycle Day Drop-Off Points at all 14 locations
2. Multilayer Plastics (MLP) Drop-Off Points at Central shopping malls 11 locations
3. Mail to: #เก็บดีมีสุข, End Factory, Innovest Co., Ltd.
    

“Ajinomoto” continuously drives the business towards sustainability with the commitment and dedication of co-creating social and economic value. The company has been working to reduce environmental impacts and promote health and well-being for people, which guides us towards our sustainability goals for 2030, aligns with our core values of The Ajinomoto Group Creating Shared Value: ASV with society sustainably.