‘Birdy® Barista’ Drives Premium RTD Coffee Expansion, Unveiling ‘Phuwin’ as its First Presenter and Introducing the New “Birdy® Barista Creamy Latte” to Deliver an Café Experience Beyond Expectations

‘Birdy® Barista’ Drives Premium RTD Coffee Expansion, Unveiling ‘Phuwin’ as its First Presenter and Introducing the New “Birdy® Barista Creamy Latte” to Deliver an Café Experience Beyond Expectations
    Ajinomoto refreshed the look of ‘Birdy® Barista’ to better align with urban lifestyles, while introducing ‘Phuwin’ as its first presenter to connect with a urban consumers.
    Coffee fans enjoyed the “Birdy Barista The House of Layers” experiential launch event at One Bangkok.

Bangkok – 30 May 2026 – “Birdy®,” the No. 1 best-selling canned coffee brand in Thailand under Ajinomoto Co., (Thailand) Ltd., is embarking on a major strategic brand expansion to strengthen its ‘Eat Well, Live Well.’ commitment amid the rapid growth of Thailand’s premium ready-to-drink (RTD) coffee market. Launching Birdy® Barista Creamy Latte, as new flavor in premium segment innovation designed for urban consumers, the campaign also introduces a refreshed brand identity, an immersive experiential campaign, and “Phuwin Tangsakyuen” as the brand’s first-ever presenter through the immersive “Birdy Barista The House of Layers” event at One Bangkok.

Premium RTD Coffee Evolution: Delivering Café Quality On-the-Go

Thailand’s premium RTD coffee market continues to grow rapidly, driven by evolving urban lifestyles and increasing demand for convenient café-quality beverages. According to Nielsen data from April 2025 to March 2026, the premium RTD coffee segment reached a market value of THB 750 million, growing 110% year-on-year.

Ms. Roann Co, Director of Ajinomoto Co., (Thailand) Ltd., shared, “As consumer lifestyles continue to evolve, we see significant opportunities in Thailand’s growing premium RTD coffee market, driven by rising demand for convenient yet high-quality coffee. Inspired by Dirty coffee, Birdy® Barista Creamy Latte is crafted from premium Robusta and Arabica beans, combining a rich aroma with smooth milk and subtle vanilla notes to deliver a rich yet easy-to-enjoy coffee experience that reflects the ‘Eat Well, Live Well.’ lifestyle.” 
“We aim to strengthen our leadership in the premium canned coffee segment by delivering a café-style experience that combines premium taste with everyday convenience. ‘Phuwin’ was selected as our first-ever presenter because he naturally reflects the multi-dimensional character of Birdy® Barista, balancing intensity, smoothness, and premium appeal in a way that resonates strongly with today’s urban consumers while reinforcing our ‘Eat Well, Live Well.’ commitment.”

Unveiling “Birdy Barista The House of Layers” and a Refreshed Identity
The launch event transformed the heart of Bangkok into a multi-sensory café-inspired experience, reflecting the premium layers of the product line, while introducing the new Birdy® Barista Creamy Latte alongside refreshed packaging for the signature Birdy® Barista Espresso. The new design reflects a more premium, modern, and youth-focused identity.
Many coffee lovers enjoyed interactive activities including the Shot in Shot giant Birdy® Barista can photo booth, fan message stations, exclusive Creamy Latte menu creations at the Birdy® Barista Café, and the playful Secret Window experience, which revealed different coffee flavors through interactive moments.

Introducing Phuwin Tangsakyuen: The Sophisticated Persona of Birdy® Barista

As part of its 2026 brand campaign, Birdy® Barista selected Phuwin Tangsakyuen, a renowned actor under GMMTV, to authentically connect with urban consumers. His sophisticated, energetic, and charismatic personality closely reflects the premium image of the Birdy® Barista brand.

Sharing his excitement at the launch event, Phuwin Tangsakyuen stated, “I am incredibly honored to be chosen as the first-ever presenter for Birdy® Barista. As someone with a busy schedule,
I always look for high-quality coffee that can keep up with my day. Birdy® Barista Creamy Latte genuinely impressed me. The rich coffee flavor and smooth milk create a perfect café-style experience in one convenient shot. I’m excited to share this premium ‘Eat Well, Live Well.’ coffee experience with everyone.”

Experience premium taste nationwide with the Birdy® Barista lineup, now available at 7‑Eleven, leading retailers, and across top online platforms including Lazada, Shopee, and TikTok Shop via the official Ajinomoto Co., (Thailand) Ltd. store.

Stay connected for exclusive brand updates, behind-the-scenes content with Phuwin, and upcoming activities by following Facebook: Birdy World, Instagram: BirdyWorldTH, and TikTok: BirdyWorldTH.