Ajinomoto promotes Healthy Living to Thais with Birdy® guaranteed by Marketeer No.1 Brand for 5 years consecutively

              “Birdy®”, one of variety products under Ajinomoto Co., (Thailand) Ltd., reinforces itself as the top market leader of RTD canned coffee in Thailand delivering quality product while promoting Healthy Living society to Thai people guaranteed by the award of the No.1 Brand Thailand 2023 in category of RTD canned coffee according to the survey of 5,500 consumers nationwide conducted by Marketeer Magazine. The ceremony was held at Siam Kempinski Hotel, Bangkok.

              Ms.Pimsorn Lert-Utsahakul, Coffee Business Department Manager of Ajinomoto Co., (Thailand) Ltd., joined as a representative to receive Marketeer No.1 Brand and stated that “For more than 30 years that Birdy® has been supporting Thais, we keep developing products to meet the needs of consumers, both in terms of quality and taste, as well as focusing on consumer’s health at the same time, with the intention to deliver quality products to promote healthy living for Thais. Every product under Birdy® brand has the “Healthier Choice Logo” which certified that the product has a proper amount of sugar, fat, energy according to the healthy criteria, whether it be Birdy® Black Zero, zero-sugar and no-sweet black coffee, or Birdy® Max Roast, no-sugar-added milk coffee with a right sweetness, and intense taste, which well respond to healthy trend of consumer at this moment. Moreover, Birdy® just launched new product ‘Birdy® Cafe’, a ready-to-drink coffee in the form of bottle and 1-litr home café carton with the concept of fresh brew coffee ready to serve you anytime, anywhere, which selected Thai Robusta coffee beans from 100% Thai farmers to lift up their quality of life as promoting sustainability alongside Thai society.

              “Birdy®” is the pioneer of RTD canned coffee market of the country since 1993 and hold customers’mind as the number one position since then that we put an effort into promoting the sustainable productivity of Thai coffee farmers from planting until they become quality coffee beans This reflects Ajinomoto’s intention to lift up the quality of life for Thai farmers while also providing consumers with high-quality goods in accordance with our commitment focusing on nutrition in order to create and promote health and well-being for Thai people.