Ajinomoto supports nutrition program applying ‘AminoScience’ promoting Badminton athletes’ efficiency to be ready for national competition

         Recently Mr.Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd., together with Ms.Patama Leesawattrakoon, President of Badminton Association of Thailand, signed the sponsorship agreement to support Badminton Association of Thailand in 2023 under “Thailand Victory Project” in order to improve body endurance and gain sufficient energy for better performance of the athletes by supporting proper diet and nutrition through providing nutrition balanced meal program Kachimeshi®2 or winning meal and aminoVITAL® together with sharing nutrition and amino acids benefit knowledge for their highest potential development during preparation, exercise and competition period.

         "Ajinomoto Co." is a global manufacturer of high-quality food and amino acid-based products that has been contributing to food, health, and nutrition through wide-ranging applications of amino acid technologies. Since 2003, Ajinomoto Co. has been working on the Victory Project®1 to support the conditioning of top-level athletes in Japan and conducting nutritional support activities utilizing the power of amino acids, including providing Ajinomoto Group products such as amino VITAL® and promoting the Winning Meals Kachimeshi®2 to sport athletes. Since 2018, seven Ajinomoto Group subsidiaries in the ASEAN region have pursued the ASEAN Victory Project®3 with sports associations, athletes, and sports schools in their respective countries. Ajinomoto Co. will use this official main sponsorship of the SEA Games as an opportunity to provide further support under the ASEAN Victory Project® through its subsidiaries in the ASEAN region. For Ajinomoto Thailand, the project was initiated in 2018 by supporting the sport nutrition program, including knowledge and amino-based products, for the Thailand Volleyball Association. With its tremendous success results, the company has been expanding nutrition supports to the Badminton Association of Thailand since 2020.

          Mr.Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd. stated that “Since the establishment of the company in Thailand, which is 63 years ago from now, we have evolved our purpose to "contribute to the well-being of all human beings, our society, and our planet by utilizing AminoScience®," which is one of the biggest uniqueness and strength of the Ajinomoto Group. Amino acids are the fundamental substances that make up the bodies of living beings, and at the Ajinomoto Group, we have aimed to contribute to the well-being of people worldwide by unlocking the power of amino acids as our key technology. We are very delighted today to be a collaboration partner with Badminton Association of Thailand sharing the “SAME GOAL” of contributing to bringing out the potential of athletes to reach their utmost performance with new breakthrough achievements in all international tournaments. This sponsorship agreement today will be the strong driving force to make our dreams come true.”

          Ms.Patama Leesawattrakoon, President of Badminton Association of Thailand, stated that “The Badminton Association of Thailand would like to thank Ajinomoto Co., (Thailand) Ltd. for having been supporting Badminton Association of Thailand since 2020 until now. This year, Ajinomoto has also specially supported Badminton Association of Thailand by taking care and follow-up for 5 athletes hoping to go to the Olympics, both in terms of controlling body mass index and follow up on nutrition and consulting related to the development of a stronger body. In addition, we would like to thank Ajinomoto Co., (Thailand) Ltd. for kindly supporting us nutrition balanced meal for Badminton athletes in the Thomas & Uber Cup Finals 2022 (Thomas & Uber Cup Finals 2022) in the category of men's teams, women's teams, world championships in May 2022.

          In this year, Ajinomoto also becomes the official main sponsor of the 32nd Southeast Asian Games (“SEA Games”) to be held in Cambodia in May 2023 in accordance with our commitment and dedication to to co-create social and economic value through our business by working to reduce environmental impacts and promote health and well-being for people in accordance with "The Ajinomoto Group Creating Shared Value (ASV)", which serves as a conceptual framework for the Ajinomoto Group's work worldwide.