AJI-NO-MOTO® introduces new TVC with “Rodmay-Khanungnij” the first product presenter
AJI-NO-MOTO®, the top market leader of seasoning manufacturer, spent the budget at an approximately 50 million Baht for marketing communications with the aim to penetrate target group of food vendor who prefers the confidence and deliciousness in cooking. Recently, AJI-NO-MOTO® debuted “Rodmay-Khanungnij Jaksamithanont” as its first product presenter to reinforce brand recognition and represent the image of those who love cooking and tasty foods while introducing the new TVC under the concept of “AJI-NO-MOTO®…the deliciousness that has been never changed”, expressing the AJI-NO-MOTO® brand that is familiar with Thais for so long, start broadcasting as from the mid of July. Also, it plans to utilize selective media e.g. TV, online media along with numerous below-the-line and consumer promotions in convenience stores and fresh markets around the country.