Ajinomoto Taps Thailand’s Booming Running Trend with “aminoVITAL Run 2026”
and Debuts aminoVITAL FIIT Clear Whey Protein for Exercise Enthusiasts

On February 8, 2026, Ajinomoto Co., (Thailand) Ltd. reinforced its commitment to the “Eat Well, Live Well” lifestyle by hosting the second aminoVITAL Run 2026 at Thammasat University, Tha Phra Chan. The event attracted more than 4,500 runners and was led by celebrities Sky, Deaw, Puen, Krit, and Sea, together with Akira Akasaki, a Japanese runner who placed second at the 2025 Berlin Marathon and sixth in the marathon at the Paris 2024 Olympic Games, along Bangkok’s iconic routes. 

Growing Wellness Culture, Gen Z Running Fever, and Nutrition Focus

  Thailand’s fitness culture is rapidly expanding, driven by rising health awareness, corporate wellness initiatives, and a strong calendar of community and destination-focused races. These factors are further strengthening Thailand’s position as a leading running destination in Asia and enhancing its global profile.

Running remains one of the most popular physical activities nationwide, reflecting a broader shift toward active and health-conscious lifestyles. According to the 2025 Garmin Connect Report, running continues to lead in participation, followed by walking and strength training. Notably, 71% of Gen Z respondents in Thailand run or jog regularly, while 47% use protein-based products to support their active lifestyles. As interest in fitness grows, runners are increasingly focused on nutrition and recovery to maintain consistency and reduce the risk of injury.³

 Mr. Wonnarate Suckeeluk, Nutrition and Well-Being Division Manager of Ajinomoto Co., (Thailand) Ltd., said, “Running has become a part of everyday life, especially among the new generation who view fitness as a lifestyle. Building on this wellness trend, Ajinomoto hosted the second aminoVITAL Run 2026, expanding its signature run with leading wellness partners and a nutrition-focused, delicious food festival, following the strongly positive feedback from last year.”

He added, “As runners increasingly prioritize recovery and nutrition, aminoVITAL FIIT Clear Whey Protein was developed based on Ajinomoto’s ‘AminoScience’ expertise. This new whey protein is convenient, easy to drink, and fast absorbing, offering a solution well suited to modern, active lifestyles. aminoVITAL Run 2026 demonstrates that running is not just about crossing the finish line, but about building sustainable, healthy habits for everyday life.”

aminoVITAL Run 2026: The Most Recommended Running Event to Boost Your Energy

  aminoVITAL Run 2026 delivered an energy-boosting, experience-led running event, featuring more than 20 activity booths from Ajinomoto and leading partners, including GARMIN, Starlux, ASICS, Shokz, Motive Socks, Yupster, and Rev Runnr.  

  A key highlight was the debut of aminoVITAL FIIT Clear Whey Protein – a clear whey protein with a refreshing mixed-fruit taste that is easy to drink, packed with 29 g of protein, and is enriched with 2,754 mg of the amino acid L-Leucine and fish collagen tripeptide. Made with whey protein imported from the United States, the product was introduced as part of a special experience exclusively for participating runners. The event brought together Ajinomoto executives, partners, celebrities, KOLs, and athletes, with more than 4,500 runners taking part, and was highlighted by the presence of Akira Akasaki, a 27-year-old Japanese runner who placed second at the 2025 Berlin Marathon and sixth in the marathon at the Paris 2024 Olympic Games. As an athlete under the aminoVITAL brand, he participated in both the event activities and the race.

Sky – Wongravee Nateetorn, a popular actor, said, “This was my first time joining the aminoVITAL Run, and I was really excited. The atmosphere was full of fun, and the running route was beautiful. I also received great support from aminoVITAL’s amino acid energy gel, which helped with muscle recovery. I would highly recommend it to people who enjoy running and exercising.”

Running Tips from Guru 

“Sustainable running progress comes from consistency, enjoyment, and a supportive community. Discipline and regular practice are at the heart of running. Don’t worry about pace or comparisons, run for yourself, for your health, and for happiness. Sometimes, that’s all you need to take the first step,” said Coach Bank of the Kids Go Tri team.