Ajinomoto Unveils 12 Special “Winning Meals” to Power Thai Athletes for the 2025 SEA Games and ASEAN Para Games

On November 28, 2025, Ajinomoto (Thailand) Co., Ltd. is opening the world of Thai national athletes’ meals to the public with the launch of 12 special “Winning Meals”. Developed under the company’s ‘AminoScience’ expertise, these nutritious, healthy dishes are tailored to athletes’ dietary needs while maintaining the delicious flavors familiar to Thai consumers. The meals support Thai athletes in unlocking peak performance as they prepare for the 2025 SEA Games and ASEAN Para Games. Bringing this experience to everyone, Ajinomoto is rolling out a Food Truck at Siam Square, offering the public a chance to “Eat Like a Thai National Athlete” under the concept “Every Meal for Every Victory” The initiative encourages everyone to take their first step toward their own goals—starting with the right nutrition.

The 12 Special “Winning Meals” Menus are part of the Thailand Victory Project, created by transforming popular Thai dishes into healthier meal options. These meals are rich in nutritional value and are specially designed for athletes based on their individual goals and needs. They begin with the question “What do we eat for?”, which leads to three nutritional approaches: Eat to Balance – Light meals to help stabilize energy, Eat to Prepare – Carb-rich meals for training and the day before competition, Eat to Recover – Meals to recharge energy and repair muscles after intense activity. These dishes blend Thai comfort flavors with sports nutrition science, delivering both taste and functional benefits. Over 90 varieties of meals have been provided to Thai national athletes during their training period.

 Ms. Piroonrat Wangprakobsook, Corporate Communication Division Manager at Ajinomoto Co., (Thailand) Ltd., said, “Since 2018, Ajinomoto has continuously supported Thai athletes through the Thailand Victory Project, providing Winning Meals guided by the principle ‘Eat Right – Train Hard – Rest Well.’ Our goal is to help athletes stay energized and enter competition—or pursue their personal goals—with their bodies in the best possible condition. This year, our mission is even clearer: to elevate Thailand’s sports nutrition standards by establishing the Ajinomoto Victory Canteen at the Sports Authority of Thailand and supporting the national team on their road to the 2025 SEA Games and ASEAN Para Games. We firmly believe that ‘Eat Well, Live Well.’ is the foundation of a good quality of life, and this philosophy lies at the heart of the nutritional menus that help promote better health for Thai people—both in sports and daily life.”

The 12 special menus were co-developed by Chef Nana-Marina and nutritionist from the Thailand Victory Project, combining culinary creativity with “AminoScience” expertise and sports nutrition principles. The goal is to meet the specific needs of each athlete, who may differ in training plans and performance goals. 

To give consumers and people across Thailand the chance to experience the power of national-team-level nutrition — both “playing like the national team” and “eating like the national team” — Ajinomoto is rolling out a special selection of dishes under the concept “Victory Starts with a Meal.” The initiative is part of the “Every Meal for Every Victory” campaign, highlighting that everyone can pursue their personal goals with the right nutrition. Held at Lido Connect, the event features multiple interactive stations that blend nutritional insights with engaging activities, while inviting participants to show their support for Thai athletes. Sky Wongravee Nateetorn, serving as Friend of Amino House for Ajinomoto, also joined the event to share his health-focused lifestyle and sample signature dishes inspired by the Thai national team’s training camp, brought directly to the heart of Siam Square.

In addition, Ajinomoto is also launching a Food Truck Roadshow, bringing its special “Winning Meals” directly to the public for an even closer taste of athlete-level nutrition. Apart from LIDO, the other stops are taking place on 29 November 2025 at Centerpoint-Siam Square, followed by appearances at the 2025 SEA Games Opening Ceremony on 9 December at the Rajamangala Stadium Fan Zone, and concluding on 15 December 2025 at the same venue during the women’s volleyball final. All activities reflect Ajinomoto’s ongoing commitment to enhancing the quality of life for Thai people under the philosophy “Eat Well, Live Well.” supported through better nutrition and “AminoScience” expertise.

“Ajinomoto believes that meals are a vital source of energy that help Thais move toward their goals each day. Everyone has their own game to play, and personal victories can begin with proper meals and good nutrition — just like athletes. We hope the ‘Every Meal for Every Victory’ campaign will inspire people to recognize the importance of nutrition and to support Thai athletes as they strive for success in every competition,” Ms. Piroonrat concluded.

To explore more stories and engaging content on how Ajinomoto supports the well-being athletes, visit our Facebook page: Ajinomoto Green Growth.