Taking a Big Step Forward: Ajinomoto Announces 2025 Business Plan
Supporting Thais to “Eat Well, Live Well.”

Bangkok – 23 July 2025 – Advancing the creation of the ‘Eat Well, Live Well’ lifestyle and supporting Thai well-being at the next level, Ajinomoto Co., (Thailand) Ltd., a leader in Thailand’s food industry, recently unveiled its 2025 business plan aimed at stimulating the Thai economy. The plan is built on three key strategic pillars to win the hearts of the new generation: 1) Expanding growth and market reach; 2) Promoting well-being among Thais and athletes; and 3) Optimizing FarmAI technology to reduce carbon emissions and drive sustainability, all to support long-term growth.

Mr. Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd., said, “Over the past year, the food industry has faced challenges, including inflation, shifts in consumer spending behavior, and a transition toward ESG values. At Ajinomoto, we’ve responded by adapting our approach and elevating our business to better resonate with the new generation. By promoting health and nutrition through ‘AminoScience,’ our core expertise, we are helping shape a new era for the food industry. In 2024, Ajinomoto achieved operating results exceeding 32,663 million baht, placing us as the sixth-largest food manufacturing group in Thailand.”

Mr. Sakakura announced the company’s strategic direction for the year, outlining a plan to drive business growth through three core strategies:

1. Market Expansion and Growth: Ajinomoto is enhancing the performance of existing products and introducing new innovations aligned with the “Eat Well, Live Well.” lifestyle. Seasoning products, including AJI-NO-MOTO®, focus on making everyday cooking more delicious and enjoyable, while also supporting better well-being. Reenergize Birdy® Coffee and connecting more with the younger generation. In the frozen food category, Ajinomoto plans to introduce more Japanese-Style Frozen Foods together with Ready-to-eat meal products, offering quick, easy, and healthy options designed for busy young people who want to save time without compromising on health. The company is also developing amino acid supplements under the “AminoScience” expertise to meet the needs of diverse lifestyles, from sports enthusiasts to those focused on general well-being. On the service side, Ajinomoto is expanding the “i-LiveWell” application, an AI Well-being Platform, to connect health with wealth by partnering with banks, insurance providers, health coaches, and telemedicine services.
 

2. Promote Well-Being Among Thais and Athletes: Ajinomoto will continue its commitment to the Thailand Victory Project, now entering in its seventh year, in the lead-up to the 2025 SEA Games. Leveraging its expertise in sports nutrition and “AminoScience” strength, Ajinomoto continues its long-standing efforts from Japan to Thailand through the Winning Meals® Kachimeshi program, a carefully designed nutrition plan complemented by its amino acid-rich “aminoVITAL” products. Additionally, the company will renovate the Ajinomoto Victory Canteen to provide athletes with nutritious, well-balanced meals in a dedicated space that supports their health and peak performance.

3. FarmAI Technology Optimization to Reduce Carbon Emissions and Drive Sustainability: Ajinomoto is committed to reducing carbon emissions and increasing traceability by approximately 45,000 tons, or around 30%, through its “Thai Farmer Better Life Partner” project. A key tool in this initiative is the FarmAI application, designed to enhance operational traceability and improve ecosystem efficiency. The company is also advancing its Ajinomoto FD Green one-stop service model, which focuses on building a comprehensive agricultural network in collaboration with partners. By integrating advanced technologies to modernize agriculture, the initiative seeks to improve productivity, support cassava and coffee farmers with practical knowledge, and contribute to a more sustainable agricultural in line with Scope 3 emissions targets.

“With these three key approaches, we’re confident that Ajinomoto will achieve its goal of supporting the well-being of Thais through better nutrition. By harnessing innovations that align with the lifestyles of consumers, while operating responsibly to reduce carbon emissions, we aim to improve both the quality of life for Thais and the health of the environment as we move forward together sustainably,” said Mr. Sakakura.

Ajinomoto Achievements in 2024

Ajinomoto (Thailand) recorded revenue of 32,663 million baht**, ranking sixth in Thailand’s food manufacturing industry. The company also served 248 million healthy meals, marking a 24% increase over its target in the food innovation segment. Key flagship products contributing the highest revenue and market share include AJI-NO-MOTO® at approximately *90%, RosDee® at *80%, and Birdy® canned coffee at *50%. The strongest growth was seen in amino acid supplement products (*30%) and frozen foods (*80%). (*all percentage figures are approximate.)

In terms of sustainability achievements, Ajinomoto successfully met its overall carbon reduction goals, achieving a 92% reduction in Scope 1 and 2 emissions. The company also achieved significant milestones, including an 82% reduction in food waste, equivalent to 1,600 tons, and a 92% reduction in water usage. Additionally, it launched an upcycling campaign that collected over 1.5 million multilayer plastic (MLP) packaging items in collaboration with a range of partners. Other initiatives included converting uniforms for factory and sales staff into shirts made from recycled plastic and installing solar rooftops that now cover nearly 100% of the manufacturing plant.

Exploring the Success of Leading Brands
Household Products Group: Targeting the new generation by refining communication strategies to be more approachable and engaging.

• Communication through AjiPanda as a Global Brand Ambassador: Ajinomoto introduced AjiPanda to Thai consumers as a symbol of joyful eating and healthy living.
• RosDee®: Continues to develop products that offer healthier choices for consumers, such as RosDee® Menu Crispy Flour, a ready-to-use seasoned frying batter that reduces oil absorption by 30% with less sodium formula, and RosDee® Mild, which contains 15% less salt while maintaining the brand’s signature rich flavor and balanced taste, Other convenient cooking solutions include RosDee® Cube Hotpot Mala.
• Birdy®: Introduced a new healthy formula tailored to the preferences of the new generation, along with the launch of Birdy® Café in a trendy PET bottle, supporting Thai coffee farmers.

New Business Group: Differentiating through “AminoScience” by organizing health-focused initiatives that engage all ages and lifestyles.

• Amino Product Group: aminoVITAL® Water Charge – a boosting energy drink launched alongside running events. Ajinomoto AminoNite – an amino acid supplement for better sleep quality, launched with an immersive wellness experience. Ajinomoto AminoMOF – a dietary supplement specifically designed to support senior citizens, introduced at an event that also promoted tourism and the elderly’s community.
• Japanese-Style Frozen Food and Ready-to-Eat Meals: Launched Ajinomoto Quick Meal, a ready-to-eat congee inspired by an authentic recipe tailored for urban lifestyles. Plans are underway to expand the product line with additional Japanese-style frozen foods that offer both convenience and health-conscious options.

Retail Business Group and Restaurants: Advancing Thailand’s street food and restaurant sector with flavor and convenience.

• A Trusted Kitchen Partner for Restaurants: “RosDee® Noodle Soup Liquid Naam Sai” – a long-simmered pork bone broth that delivers a rich, authentic flavor” / “AJI-NO-MOTO® Plus” – a flavorful seasoning powder that helps ensure consistent, delicious cooking.

New Business Creation: Driving food-biotech innovation through growth opportunities.

• Supporting startups and generating demand in emerging markets to fuel business expansion.

Food industry overview 2024

The industry landscape in 2024 centers around three main topics: 1) Inflation issues: Economic volatility and currency fluctuations continue to impact the cost of raw materials, driving price instability. 2) ESG commitments: Companies worldwide are aligning with the shared goal of achieving Net Zero and are increasingly expected to operate in accordance with ESG standards. 3) Consumer spending behavior: Amid the economic slowdown, consumers are shifting toward value-for-money products, affordable pricing, and attractive promotions. These factors present ongoing challenges for businesses across the food industry.