Ajinomoto Teams Up with SAT and the BAT to Boost Nutrition for Thai Athletes at the Paris 2024 Olympic and Paralympic Games

Bangkok, 17 July 2024: Ajinomoto Co., (Thailand) Ltd., a global leader in the creation of ‘Eat Well, Live Well’ lifestyles, has announced its partnership with the Sports Authority of Thailand (SAT)and the Badminton Association of Thailand (BAT). This collaboration aims to support the comprehensive nutrition of Thai national badminton athletes and the Thai national team in preparation for the 2024 Olympic and Paralympic Games in Paris. An investment of four million baht will fund Thailand Victory Project, which focuses on comprehensive nutritional care while promoting health and boosting the energy of athletes through sports nutrition and innovative products based on AminoScience. 

Ms.Jidapa Srichavana, Registered Dietician of Ajinomoto Co., (Thailand) Ltd., said, “For over six years, Ajinomoto (Thailand) has been driving Thailand Victory Project, leveraging our expertise in AminoScience and the delicious taste of umami to maximize the potential of Thai athletes. Building on the project's success, this year, we have invested over four million baht to support Thai athletes. We are proud to announce our partnership with the Badminton Association of Thailand under Royal Patronage (BAT) to ensure that Thai national badminton athletes receive complete nutrition and satisfaction through the preparation of the ‘Winning Meal.’ This initiative enhances nutrition for badminton athletes over one full year and provides comprehensive online and onsite nutrition education, emphasizing the benefits of amino acids in meals through our product, aminoVITAL™, an energy gel containing amino acids. Additionally, we are committed to supporting three talented badminton players: Gift-Jongkolphan Kititharakul, View-Rawinda Prajongjai, and May-Supanida Katethong. Our focus is on using sports nutrition as a cornerstone for their performance planning, continuously monitoring and analyzing appropriate nutrition for each athlete. We are also excited to announce our collaboration with the Sports Authority of Thailand (SAT), providing aminoVITAL™ products to promote good nutrition for over 70 Thai athletes as they prepare to compete in the Olympic and Paralympic Games in Paris in 2024.”

Mr. Suwat Luangtrakool, Director of the Sports Science Department at the Sports Authority of Thailand, said, “We are very pleased to receive product support from Ajinomoto to increase energy and endurance during training and athletic competition. Sports nutrition is crucial for enhancing competitive performance, strengthening and restoring muscles, controlling weight, and boosting the immune system. We believe that the full performance of athletes will help them be ready to win this competition and bring pride to Thai people all over the country.”

Female badminton doubles players “Gift-Jongkolphan Kititharakul” and “View-Rawinda Prajongjai” also shared their insights, emphasizing that good nutrition and happiness enhance competitive performance.

Gift-Jongkolphan Kititharakul, a badminton athlete for the Thai national team, said, “Nutrition is the main factor that enables our bodies to respond well and with quality to training. As badminton players, we need to use our bodies intensively during both practice and competition. Therefore, effective training, supported by strong physical and mental health, self-love, and a focus on proper nutrition, is essential for our performance.” View-Rawinda Prajongjai, also a badminton athlete for the Thai national team, added, “Eating the right and adequate food during training can significantly enhance an athlete's efficiency and have a huge impact on competition performance.”

Consumers can create their own Winning Meal by incorporating three main components that match their goals and needs, including protein from sources that are rich in amino acids and low in fat, vegetables providing essential vitamins and minerals, and soups containing a variety of nutrients and an umami flavor to aid digestion and absorption, enhancing the nutritional value of each meal. Ajinomoto Thailand remains committed to supporting sports nutrition for Thai athletes while promoting healthy living and happiness, contributing to the strong growth of Thai society in the future.